Review: Common- “Announcement” (feat. Pharrell)

I was surprised to discover a new release by Common in just under a year after his Finding Forever release; better yet a  re-teaming between Com and Pharrell. Oohwee!

Now I’ll give a head nod to “Announcement” as it’s grown on me after giving it a few more listens and seeing the video. Don’t get me wrong, it ain’t bad, and I dig the Com/Pharrell reunion. But musically leaves off where Jay-Z’s “Blue Magic” left off. And lyrically, nothing really really stood out to me. But… =C 2 “Universal Mind Control (UMC)” with it’s electro-funk vibe caught me right away. This jam hit me in the right spot from the start. It’s a good party rocking jam by Com, which is what I think he was missing on his last effort. Plus Com’s delivery is buttery smooth on top of the track. Like Com says, “Get it. Get-get it!”

“Announcement” Video from earlier post

This is the best version of “Universal Mind Control” I found.


Common & Pharrell - U.M.C. (Universal Mind Control)
by Robinho68

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September 3, 2008 | Filed Under Hip Hop Reviews, Hip Hop Video Clips 

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